Excellence Art Gallery

A Bespoke Digital Strategy for a New Era of Excellence

Client: Excellence Art Gallery / Giuseppe Carnevale
Typology: Strategic Development / Visual Direction / Creative Strategy
Year: 2025
Category: Featured, Creative, Digital, Narrative
Compartir en: Facebook, Correo electrónico

Transformation & Vision

After more than a decade of activity, Excellence Art Gallery reached a decisive turning point. The departure of a long-time partner and the relocation from Marbella’s renowned Milla de Oro to a new space signaled the need for reinvention. At the same time, the gallery faced the challenge of expanding into new markets and strengthening its online presence.

Our studio was commissioned to design a bespoke digital strategy to meet these challenges head-on — refining the gallery’s image, professionalizing its tools, and building a platform for growth in the international art market. This was not a simple rebranding, but a full strategic evolution, carefully crafted to preserve the gallery’s legacy while preparing it for a new era.

Creative & Strategic Approach

Professionalization of Communication Tools

New email structures and custom-designed signatures for a polished, consistent presentation.
Setup and optimization of key business listings (Cylex, Yelp, Google Business) to reinforce credibility.

Digital Branding & Social Presence

Creation and curation of professional profiles across LinkedIn, The Dots, Instagram, TikTok, and Facebook, clearly segmenting personal and professional projects.
Visual direction and content curation to ensure coherence across all platforms.
Support with photography and video integration, bringing the gallery closer to its collectors and audiences.

Sub-Brand & Project Segmentation

Development of strategies for sub-brands and project-specific initiatives, ensuring differentiation while maintaining the integrity of the overarching gallery identity.

Visual & Strategic Foundations

Definition of color palettes and visual guidelines to reinforce elegance and recognizability.
Consulting on pricing strategy, aligned with international standards.
Assistance with system and media integration for smoother day-to-day operations.

Digital & Content Implementation

The strategy was designed to be hands-on and functional, ensuring every element translated into measurable value:

A bespoke digital content calendar for social media, ensuring sustained visibility and engagement.
Segmentation of content to effectively reach both high-level collectors and wider audiences.
Technical support for digital integrations and updates.
Tailored advice on video production, storytelling, and media distribution.

The Result

Through this long-term collaboration — now spanning over 8 months — Excellence Art Gallery has achieved a renewed digital presence that is both streamlined and future-ready.

The outcomes include:

A cohesive and refined image across all communication touchpoints.
Clear separation between personal and professional projects.
Expanded visibility in international markets.
A modern, adaptive communication system tailored for growth.

The Role of Expertise

This transformation was guided under the creative and strategic direction of Rafael Trassart, whose native English editorial skills and experience working alongside SMEs in the United Kingdom proved decisive in shaping the gallery’s international positioning.

Trassart’s ability to bridge business strategy, creative direction, and cultural narrative ensured the project was not just about digital upgrades, but about rethinking the gallery’s role as a cultural actor in today’s evolving art landscape.

Available Now! An ongoing collaboration redefining digital identity, professional positioning, and international expansion.