Ferrari Roma Spider by TRASSART

Ferrari Roma Spider UK

Client: Ferrari
Typology: Event Activation / Launch
Year: 2023
Category: Automotive, Digital, Creative, Strategic
Delivered under: Rafael’s External Partnerships, London
Compartir en: Facebook, Correo electrónico

An exclusive launch event executed with precision, luxury, and creativity

Concept

Ferrari UK engaged our team to deliver an exclusive private launch event for the highly anticipated Ferrari Roma Spider. The objective was to provide an exceptional brand experience that reflected Ferrari’s global standards of luxury, performance, and innovation.

The event was designed to offer VIP guests rare access to Ferrari’s most prestigious models within a highly curated, immersive environment. The Diamond Hangar at Stansted was selected as the venue, providing the ideal backdrop to showcase Ferrari’s heritage and contemporary design excellence.

Planning

Working closely with Ferrari UK and Rafael’s team at the time, a comprehensive event strategy was developed, covering every element:

Guest journey planning and creative concept development.
Technical production and venue transformation.
Guest list management, logistics, and security protocols, ensuring exclusivity and privacy.

An extraordinary vehicle line-up was curated for the occasion, including the FXX, Enzo, F40, F50, LaFerrari Aperta, and 599XX, providing a visual celebration of Ferrari’s engineering legacy and reinforcing the brand’s commitment to excellence.

Execution

The Diamond Hangar was transformed into a sophisticated, immersive environment that embodied Ferrari’s brand values. The centrepiece of the evening was the reveal of the Ferrari Roma Spider, presented through a choreographed dance and light show designed to enhance the unveiling moment and create an atmosphere of anticipation and excitement.

All operational elements — including guest logistics, hospitality, technical production, entertainment, and brand presentation — were executed to an uncompromising standard. The result was a seamless, high-impact event that delivered a flawless guest experience in line with Ferrari’s global expectations.

Impact

The event successfully reinforced Ferrari UK’s reputation for delivering world-class client experiences, providing an exclusive platform for relationship-building with Ferrari’s most valued clients. The combination of high-level production, creative storytelling, and meticulous execution ensured the Roma Spider was unveiled in a manner that reflected the prestige and innovation of the Ferrari brand.

This project represents a significant milestone within Rafael’s portfolio of luxury management and brand partnership activations. The expertise, network, and operational excellence demonstrated during this event continue to inform the standards that define Rafael’s partnerships and the broader work now delivered through Trassart.