Lotus Emira Launch
Lotus Emira First Edition
Duke of London, Brentford Riviera
Delivered under Rafael’s External Partnerships, London
Concept
Rafael was privileged to collaborate with Duke of London and Lotus to deliver an exclusive and immersive launch event for the much-anticipated Lotus Emira. The event’s goal was to immerse VIP guests in the elegance, excitement, and cutting-edge innovation synonymous with Lotus. The experience was designed to reflect Lotus’s rich heritage in lightweight sports car engineering and their commitment to driving innovation in performance and design, providing attendees with a rare, intimate look at the Emira’s exceptional craftsmanship.
Planning
In close partnership with Duke of London and Lotus, Rafael contributed to the development of a meticulous event strategy encompassing every detail — from guest journey and bespoke creative concepts to technical production and venue transformation. Every element was crafted to balance exclusivity and excitement, ensuring a seamless experience. Guest lists, logistics, and security protocols were handled with discretion to preserve the private, high-profile nature of the launch.
The event space was carefully curated to evoke the spirit of Lotus — sleek, dynamic, and elegant — providing a perfect setting to showcase the Emira alongside other iconic models, celebrating Lotus’s legacy of performance and innovation.
Execution
The venue was transformed into a sophisticated, immersive environment, embodying Lotus’s core values of precision, passion, and pioneering spirit. The highlight of the evening was the unveiling of the Emira, elevated by a captivating choreography of light and sound that built anticipation and excitement, drawing guests into the story behind this remarkable vehicle.
From hospitality to technical production, every operational aspect was executed with flawless precision, ensuring an elevated guest experience aligned with Lotus’s global brand standards and Duke of London’s reputation for excellence.
Impact
This launch reinforced Lotus’s position as a leader in the luxury sports car market and enhanced Duke of London’s standing in delivering high-caliber, bespoke brand experiences. The event provided a unique platform for relationship-building with Lotus’s most valued clientele, blending creative storytelling with operational excellence.
This project exemplifies Rafael’s commitment to crafting luxury events that capture brand essence and create memorable, impactful experiences. The success of the Lotus Emira launch continues to inspire our approach to luxury brand partnerships and event management.
