Brand Identity and Gourmet Portfolio for an Internationally-Minded Extra Virgin Olive Oil

AOVE Baby is an Andalusian extra virgin olive oil brand with a clear proposition: to offer a gourmet, premium-quality product with full traceability, strong origin, and a distinctive design. It’s an oil with international ambition, targeting both high-end distributors and the corporate and gastronomic sectors.

The Goal
The project aimed to strengthen a solid, professional image capable of communicating the brand’s values on two fronts:

• As an exportable brand with a presence in international markets

• As a premium offering within the Spanish territory

The Brief
Trassart was commissioned to design a customized brand portfolio tailored to both B2B and B2C environments, with full bilingual curation in English and Spanish.
The challenge was to transform technical data, scattered imagery, and commercial material into a coherent, aesthetic, and high-value editorial piece.

Creative Direction & Curation
The project involved a holistic vision—covering aesthetics, tone, structure, and narrative.
Rafael Trassart led the curatorial process, carefully selecting the elements that would best represent the brand—visually and verbally.

Project Highlights

• Editorial design in PDF format, with a modular, elegant, and clear structure

• Visual curation of content: product images, landscapes, production process, and lifestyle, with a sober and contemporary approach

• Professional bilingual (EN/ES) copywriting, balancing technical accuracy with an emotional narrative about origin, land, and process

• A discreet color palette, refined typography, and spacious layout reinforcing the idea of accessible luxury

• Adaptability: designed for both digital delivery and high-quality print

Outcome
The final dossier is more than a catalog—it’s a living brand piece that communicates values like quality, origin, authenticity, and design.
A versatile commercial tool that supports the brand in international presentations, gourmet fairs, and distributor relations.

This project reflects Trassart Studio’s approach: transforming products into brand experiences with purpose, aesthetics, and strategy.