Massimo Cedrini by TRASSART

A Strategic Digital Identity for Massimo Cedrini

Client: Massimo Cedrini
Typology: Strategic Development / Visual Direction / Creative Strategy
Year: 2025
Category: Featured, Creative, Digital, Narrative
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Transformation & Vision

Following his departure from Excellence Art Gallery, artist Massimo Cedrini established a new independent studio in Polígono La Campana. While the physical space provided him with a platform for teaching and creation, his online presence was non-existent.

The challenge was clear: to craft a professional and coherent digital identity that would position Cedrini’s studio as a visible and credible actor in the art community, while supporting his activities in painting, drawing classes, and art therapy.

Guided by the creative direction of Rafael Trassart, the project set out to provide Cedrini with a structured, strategic, and professionalized digital ecosystem.

Creative & Strategic Approach

Establishing Digital Presence

Strategic recommendation to create “Art Studio by Massimo Cedrini” as the official name for online visibility.
Integration and optimization on Google Maps, Apple Maps, and Facebook, making the studio accessible and discoverable.
Setup of professional Instagram and other platforms to showcase work and activities.
Assistance with image curation, reviews, and reputation management, ensuring credibility and recognition.
Classification of artworks, references, and materials across YouTube and Pinterest, extending visibility and building thematic collections for audiences and students.

Branding & Visual Identity

Development of a brand kit including color palette, visual guidelines, and typography.
Creation of logos and brand elements to unify Cedrini’s identity across platforms.
Professionalization of visual assets through photography, reels, and live video sessions.

Strategic Communication

Digitalization of documents and development of a content calendar for social media.
Strategic planning for drawing classes and art therapy programs, positioning them with clarity and professionalism.
Support in crafting a narrative voice that reflected both Cedrini’s personal work and his teaching activities.

Portfolio Development

The collaboration culminated in the design and production of two dedicated portfolios:

Amor est Vitae Essentia
Le Vele 2025

Both collections were carefully structured, categorized, and given a professional editorial narrative. They are available in PDF and physical editions via trassart.com/editions, offering a unified presentation of Cedrini’s work.

The Result

Through this ongoing collaboration, Massimo Cedrini’s studio transitioned from anonymity to visibility, with a professional digital ecosystem that supports both his artistic production and educational activities.

Key achievements include:

A professional and credible digital presence across major platforms.
A brand identity consistent in visuals, tone, and strategy.
Stronger engagement through multimedia content (video, reels, photography).
Classified and accessible resources via YouTube and Pinterest, expanding reach and educational value.
Two professionally designed portfolios, providing lasting documentation of Cedrini’s artistic output.

The Role of Expertise

This transformation was made possible through the hands-on involvement of Rafael Trassart, who attended the studio regularly, working closely with Cedrini to implement systems, define strategy, and build a professional narrative.

Trassart’s expertise in visual direction, branding, and bilingual communication ensured that the project was not only executed with precision, but also aligned with international standards of presentation and visibility.

Available Now! A collaboration that demonstrates the power of strategic design, digital presence, and long-term creative partnership.