Client: Michel Marbella
Typology: 360 Branding
Year: 2025
Category: Featured, Creative, Digital, Narrative
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Michel Marbella Espadrilles

Brand evolution and international projection for a Mediterranean artisanal footwear icon

Michel Marbella Espadrilles is much more than a brand of espadrilles: it is the result of years of tradition, design, and excellence, with a clear international outlook. The brand has evolved from its artisanal origins on the Costa del Sol to become a reference for an audience that values quality, authenticity, and timeless style.

The sustained growth of Michel Marbella Espadrilles in an increasingly competitive market has been made possible thanks to its commitment to craftsmanship, the selection of high-quality materials, and a coherent and carefully curated visual identity.

The Assignment

At Trassart, we supported the brand in its evolution by developing a strong and distinctive visual identity, covering web design, logos, and graphic applications. The challenge was to consolidate the brand image for two strategic scenarios:

• As an exportable and competitive brand in international markets.

• As a symbol of elegance and artisanal tradition within the national context.

Creative Direction & Brand Curation

The collaboration was based on a holistic approach: aesthetics, structure, narrative, and digital presence.
Rafael Trassart led the creative process, carefully selecting the graphic and conceptual elements that represent the essence of Michel Marbella Espadrilles: Mediterranean sophistication, authenticity, and timeless design.

Project Highlights

• Development of logos and visual systems with an elegant and contemporary approach.

• Responsive web design, aimed at both end customers and international distributors.

• Visual curation: selection of product photography, artisanal processes, and lifestyle imagery with a refined and cohesive aesthetic.

• Consistent application of the brand identity across catalogs, presentations, and promotional materials.

• Brand strategy designed to communicate authenticity, exclusivity, and global projection.

The Result

The outcome is a renewed, competitive, and coherent brand that combines its artisanal origins with a solid international positioning. Michel Marbella Espadrilles is now an example of how tradition and creativity come together to reach new markets without losing its essence.

This project reflects the Trassart approach: building brands with soul, prepared to stand out in a competitive global environment without sacrificing authenticity or distinctive value.